What kind of dinner would you like? Any dietary requirements? Where would you like to go? What would you like to see? Would you prefer a group tour or exploring independently?

You have answered this before

It all starts with you

Illustrative example

Lucía arrives in Lisbon

A first stay. Most of the story is still unwritten.

Three nights in Lisbon · Two adults · Arrival on Friday, around 19:00. Fictional booking · Hotel Brisa

Hotel Brisa assistant Hi Lucía, I’m Hotel Brisa’s virtual assistant. We’re looking forward to welcoming you on Friday! I can help you prepare for your stay, from finding a lovely local place to eat to exploring Lisbon. What brings you to the city, and do you have any plans for your first evening?

Lucía I’m bringing my sister for her birthday. We arrive around seven, so a nice, easy first evening would be lovely.

Hotel Brisa assistant That sounds lovely. For her birthday dinner, would you rather stay at the hotel or try somewhere nearby?

Lucía Somewhere nearby with Portuguese food. Somewhere we can talk comfortably, rather than a lively bar. My sister is vegetarian.

Hotel Brisa assistant I can help look for nearby places with Portuguese dishes and vegetarian options. Would two or three choices be helpful?

Lucía Two is plenty. We’ll decide when we arrive.

Hotel Brisa assistant Of course. I’ll look for two nearby places where you can chat over dinner, and check the vegetarian choices and opening times. You can decide once you’ve settled in.

Lucía said it once. It stayed

What this conversation added

Useful context for a more personal next conversation

A birthday with her sister Lucía is travelling with her sister for her sister’s birthday. “I’m bringing my sister for her birthday. We arrive around seven, so a nice, easy first evening would be lovely.” This stay · Pre-arrival conversation · exchange 2
An easy arrival evening They want an easy evening after arriving around 19:00. “I’m bringing my sister for her birthday. We arrive around seven, so a nice, easy first evening would be lovely.” Friday arrival only · Pre-arrival conversation · exchange 2
Local food, close by Lucía asks for nearby Portuguese food somewhere they can talk comfortably. “Somewhere nearby with Portuguese food. Somewhere we can talk comfortably, rather than a lively bar. My sister is vegetarian.” Friday dinner · checked again on Saturday · Pre-arrival conversation · exchange 4
Vegetarian options for her sister Lucía’s sister is vegetarian. Dinner suggestions for them should include suitable options. “Somewhere nearby with Portuguese food. Somewhere we can talk comfortably, rather than a lively bar. My sister is vegetarian.” Her sister · this stay; not Lucía’s diet · Pre-arrival conversation · exchange 4
Two options, decide on arrival Lucía asks for two choices and wants to decide when they arrive. “Two is plenty. We’ll decide when we arrive.” Arrival planning; not a permanent trait · Pre-arrival conversation · exchange 6

Why the next conversation is better

The next conversation starts with understanding

Why it matters · example Keep the choices brief: two options, with room to decide on arrival. A preference expressed for this stay, not an established personality trait.

Inside ARI

ARI holds different kinds of context in four complementary memory layers

Short-term · Current observations What a conversation reveals now. Persisted specialist observations keep their source, reference and date, then consolidate at conversation close. Live short-term records are not exposed here.
Mid-term · Patterns over time How the person tends to think, feel and communicate. Per-specialist summaries consolidate observations over time. Returned communication context is not the complete store.
Long-term · Facts & history What is known, with its source and scope. Facts enter long-term memory directly and can carry sources, expiry and supersession. This demo displays selected returned context.
Episodic · Past conversations What was said, and when. Individual conversation entries can be retrieved by time or content. This demo does not expose ARI’s live episodic archive.

Nine perspectives on what is said

Thinking style Concrete, methodical reasoning and abstract, creative expression.
Openness Curiosity and willingness to consider new ideas.
Emotional reactivity Emotional volatility and reactivity in context.
Relating to others How someone treats, negotiates with and speaks about others.
Emotional state Affective signals in language and context.
Preferences What someone values, enjoys or avoids.
Language style Register, phrasing and distinctive language patterns.
Detail & precision The level of detail and precision in planning and reasoning.
Communication How someone organizes and structures what they say.

Specialist readings remain interpretations, separate from stated facts. This prepared story shows none of them. Architecture · based on ARI Technical Documentation, sections 2.1.2–2.1.3

Daniel · Context over time

A returning guest. Earlier preferences are a starting point, not a rule.

Three nights in Lisbon · two adults
Two previous stays
Previously preferred independent exploring
Previously asked for short recommendations with alternatives
On a previous stay, he enjoyed discovering local food and places with a story.

Fictional booking + previous hotel conversations

Hotel Brisa assistant Hi Daniel, I’m Hotel Brisa’s virtual assistant. We’re looking forward to welcoming you back on Friday! Last time you enjoyed exploring on your own and discovering local food and places with a story. I can suggest a few places to try at your own pace. Would that be helpful for this visit, or do you have something different in mind?

Daniel Yes, that sounds good. My partner is coming this time, so a couple of ideas would be great. We’d still rather make our own plans than follow an itinerary.

Hotel Brisa assistant Absolutely. For Friday evening, would you like to stay nearby? And is there anything you’d particularly enjoy trying together?

Daniel Nearby would be nice after the journey. Somewhere with proper Portuguese food and a bit of local character—not just somewhere with good reviews.

Hotel Brisa assistant That gives me a good starting point. What sort of budget should I keep in mind for dinner, and would you prefer to choose a time once you arrive?

Daniel Around €100 for the two of us. Yes, let’s choose the time when we get there.

Hotel Brisa assistant Great. I’ll look for a couple of nearby places within that budget and explain what makes each one worth visiting. We can check availability once you’ve decided on a time.

A partner joins this stay Daniel is travelling with his partner. “My partner is coming this time,” This stay · Pre-arrival conversation · exchange 2
A couple of ideas, no itinerary Daniel asks for a short choice and wants to make their own plans. “We’d still rather make our own plans than follow an itinerary.” This stay · Pre-arrival conversation · exchange 2
Nearby after the journey Keep Friday dinner close to the hotel. “Nearby would be nice after the journey.” Friday evening · Pre-arrival conversation · exchange 4
Portuguese food with local character Daniel values local food and atmosphere over reviews alone. “Somewhere with proper Portuguese food and a bit of local character—not just somewhere with good reviews.” Friday dinner · Pre-arrival conversation · exchange 4
€100 for dinner together The dinner budget is around €100 for two. “Around €100 for the two of us.” Friday dinner only · Pre-arrival conversation · exchange 6
Choose the time on arrival Daniel wants to settle on a dinner time after arrival. “Yes, let’s choose the time when we get there.” Friday dinner only · Pre-arrival conversation · exchange 6

Why the next conversation is better

On Saturday, the hotel can start with a few ideas at their own pace, then ask what his partner would enjoy

Why it matters · example Offer a short choice of options and leave the itinerary in their hands. A preference expressed for this stay, not an established personality trait.

A new day. A better question

Remember the person. Check what fits today

Same question. One of them remembers Lucía

Lucía Any ideas for tonight?

Without maiself What kind of dinner would you like? Any dietary requirements? Where would you like to go?

With maiself Would a quiet dinner with Portuguese food still appeal tonight? I’ll keep vegetarian options for your sister in mind. Or are you both in the mood for something different tonight?

Only what fits this moment reaches the assistant. It still asks: Local food, close by · Vegetarian options for her sister · Two options, decide on arrival

Lucía That sounds good. We’d love a wander before dinner too—just the two of us, with time to stop wherever we like.

Hotel Brisa assistant A flexible walk before dinner sounds ideal. Our self-guided route lets you pause for a drink or finish whenever you’re ready. The route and optional audio stories are €12 each—€24 for you and your sister. Would you like to see what’s included?

Lucía Yes, show us. We’ll decide after we’ve had a look.

Hotel Brisa assistant Of course. It includes two audio-route accesses for a suggested two-hour walk. You choose when to start and which stops to skip. Have a look at the preview—nothing is booked.

The dinner context carries forward Lucía confirms the dinner preferences and adds an independent walk before dinner. Her sister’s diet stays attributed to her sister; Friday’s arrival constraints do not become permanent traits.

Lisbon old-town walk · same route, your pace

Demo preview · not reserved

Lucía · 2 guests · two audio-route accesses. Suggested two-hour route. Start when you like; pause or skip stops.

A flexible walk before dinner, just for the two of them. Guest: freedom to explore. Hotel: a relevant paid extra, without pressure.

Praça do Comércio start with a relaxed riverside stroll.
Rua Augusta pause for a drink if you feel like it.
Rossio finish when you’re ready to head to dinner.

Sample story prompt: “Look from the arcades toward the river. How does the square frame the view?”

€12 × 2 guests · €24

Dinner remains part of the plan: confirm two quiet Portuguese options with vegetarian choices for her sister. Dinner is not included or reserved.

Example route and sample text, not a supplied tour or verified itinerary. Food, drinks and entry tickets excluded. Illustrative price. No booking, payment or access purchase is made. Hotel earnings depend on the supplier agreement.

Same question. One of them remembers Daniel

Daniel We’ve got a free afternoon. Any ideas for seeing a bit more of the city?

Without maiself What would you like to see? Would you prefer a group tour or exploring independently?

With maiself Would a few places to explore at your own pace still suit you both? Is there anything your partner would especially like to see?

Only what fits this moment reaches the assistant. It still asks: A partner joins this stay · A couple of ideas, no itinerary · Previously preferred independent exploring · On a previous stay, he enjoyed discovering local food and places with a story.

Daniel Definitely. My partner loves architecture. We’d enjoy hearing the stories behind the buildings, but still want to stop for a coffee or linger somewhere.

Hotel Brisa assistant Our self-guided old-town route could suit you both: stories about the buildings for your partner, with no group or fixed pace. It’s €12 each, €24 for two. Would you like to see what’s included before deciding?

Daniel Yes, let’s have a look. We’d like to see the route before we decide.

Local stories, at their own pace Daniel adds his partner’s interest in architecture while reaffirming their freedom to stop and linger. The simulation can test whether an offer delivers both stories and flexibility.

Lisbon old-town walk · same route, your pace

Demo preview · not reserved

Daniel · 2 guests · two audio-route accesses. Suggested two-hour route. Start when you like; pause or skip stops.

Architecture stories without giving up their own pace. Guest: freedom to explore. Hotel: a relevant paid extra, without pressure.

Praça do Comércio notice the square’s arcades and open space.
Rua Augusta look at façades and street proportions.
Rossio explore the square and linger at its details.

Sample story prompt: “Look from the arcades toward the river. How does the square frame the view?”

€12 × 2 guests · €24

Prepared examples, not a measured model comparison

Rehearsal

Test an upsell on Lucía’s maiself before offering it

Use what the hotel learned during the stay to test two paid experiences—and choose the better fit

A · The city, together

A guided walk with local architecture stories. Fixed departure at 15:00 and a set route. €25 / person · 2 hours

Hotel Brisa assistant Would you like to join our guided walk at 15:00? The two-hour route costs €25 per person.

Lucía’s maiself · scripted Could we start later and stop for a drink along the way, or do we have to stay with the group?

Hotel Brisa assistant Departure is fixed. You can leave early, but the group keeps its scheduled route.

Schedule friction A fixed schedule creates a question. The fixed departure and group pace conflict with the freedom Lucía asked for on Saturday.

Value for the hotel: Avoid recommending an experience that conflicts with the guest’s plans.

How the hotel can improve the upsell: Confirm the fixed schedule upfront; offer the independent route if flexibility matters most.

B · The city, your way

A self-guided old-town walk with optional architecture stories. Flexible start and stops. €12 / person · about 2 hours

Hotel Brisa assistant Our self-guided walk is €12 per person for a two-hour route. Start when you like and skip stops.

Lucía’s maiself · scripted That gives us more freedom. Who can we contact if we get lost?

Hotel Brisa assistant Let me check what navigation help is included before you book.

Fits; check support Flexibility fits; support is unclear. For Lucía, lead with an easy outing together before dinner: start whenever they like and stop for a drink. The support question is a hypothetical concern to test.

Value for the hotel: Make a relevant offer easier to evaluate before asking for a booking.

How the hotel can improve the upsell: Clarify what navigation support is included before offering the €24 experience for two.

Which offer fits—and why? Recommend B: a relevant €24 extra for two, with the freedom this guest values. Freedom to explore with her sister and stop before dinner.

Prepared simulations · illustrative prices · no profile updates. These reactions are authored hypotheses informed by the prepared story, not live ARI predictions or measured customer responses. Use them to spot a mismatch, improve an offer, or choose a question to test with real guests. They do not establish willingness to pay, booking probability or revenue uplift.

Test an upsell on Daniel’s maiself before offering it

Use what the hotel learned during the stay to test two paid experiences—and choose the better fit

A · The city, together

A guided walk with local architecture stories. Fixed departure at 15:00 and a set route. €25 / person · 2 hours

Hotel Brisa assistant Our guided walk includes local architecture stories. It starts at 15:00 and costs €25 per person.

Daniel’s maiself · scripted The stories sound good. Can we skip stops or stay longer at a building?

Hotel Brisa assistant The group follows a set route and schedule.

Content fits; pace clashes Stories appeal; the group may not. The stories match his partner’s interest, but the fixed route restricts their freedom to linger.

Value for the hotel: Keep the appealing content while identifying a potential barrier to booking.

How the hotel can improve the upsell: Lead with architecture stories and make the group schedule explicit; offer an independent alternative.

B · The city, your way

A self-guided old-town walk with optional architecture stories. Flexible start and stops. €12 / person · about 2 hours

Hotel Brisa assistant Try our €12-per-person self-guided route with optional audio stories. You choose the stops and start time.

Daniel’s maiself · scripted Are the architecture stories detailed, or just short descriptions?

Hotel Brisa assistant Let me find a sample so you can hear how much detail the stories include.

Fits; preview the stories Independence fits; depth needs explaining. For Daniel, lead with the architecture stories his partner might enjoy, while keeping the freedom to linger. The question about story depth is a hypothetical follow-up to test.

Value for the hotel: Improve the offer presentation around a question the hotel can answer.

How the hotel can improve the upsell: Show a sample architecture story so they can judge the depth before choosing the €24 experience for two.

Which offer fits—and why? Recommend B: a relevant €24 extra for two, with the freedom this guest values. Architecture stories for his partner, without a fixed group schedule.

A new hotel. A better starting point

Lucía’s next trip can build on what she has already shared. Lucía decides which services can use her context and can withdraw access

An activity for two people
Explore on foot, without a group
Freedom to change the route

Next hotel · example welcome “Hi Lucía, what brings you here this time? If you’re planning to explore, would you like ideas that leave you free to wander?”

Next hotel If you’re planning to explore, would you like ideas that leave you free to wander?
City We have self-guided walks you can start whenever you like. Would you rather explore neighbourhoods, viewpoints or food?
Travel Compare two alternatives and confirm which time suits her on this trip.
Mobility Confirm today’s destination and time, without assuming Friday’s arrival still applies.
Health Ask about the person who needs care. Her sister’s diet does not become a medical fact about Lucía.
Apps Show two clear options and let her decide when to continue.

Later possibilities, illustrated. These permissions do not implement cross-company sharing

A new hotel. A better starting point

Daniel’s next trip can build on what he has already shared. Daniel decides which services can use his context and can withdraw access

An activity for two people
Independent exploring with optional stories
A choice of stops and start times

Next hotel · example welcome “Hi Daniel, what brings you here this time? If you fancy exploring, would you enjoy a few places with local character, at your own pace?”

Next hotel If you fancy exploring, would you enjoy a few places with local character, at your own pace?
City You can explore our architecture routes independently, with optional audio stories. Would you like a riverside route or the old town?
Travel Compare alternatives with free time, confirming what this trip needs.
Mobility Check the current destination and time; the dinner budget is not the budget for the ride.
Health Use only relevant context that exists; infer no medical condition from the trip.
Apps A short comparison with alternatives and optional details.

Later possibilities, illustrated. These permissions do not implement cross-company sharing

The potential network effect

More participating services
More value for guests
More guests choosing maiself
More reason for services to join

Every conversation can make the next one better

More you. From context to understanding

An example hotel story exploring the value of maiself Infra